Unit 11 Online Marketing (K/650/4827) Assignment Brief 2026

Unit 11 Online Marketing Assignment Brief

Unit Aim

Learners will develop knowledge and understanding of the principles and practices of online marketing. They will have the opportunity to create content for a social media platform.

Learning Outcomes and Assessment Criteria

1. Understand the use of websites and emails for marketing
1.1 Explain the key features required of websites for effective (a) online marketing and (b) sales

1.2 Evaluate the effectiveness of emails as an online marketing tool

2. Understand Search Engine Optimisation (SEO)

2.1 Analyse the implications of different approaches to achieving Search Engine Optimisation

3. Can create business content for a social media platform

3.1 Explain the types and characteristics of effective social media content

3.2 Create business content for a social media platform

3.3 Analyse the effectiveness of the content in AC 3.2, using feedback obtained from others

4. Understand online marketing data and legal regulation

4.1 Explain (a) the purpose of data gathered for online marketing (b) the ways in which data can be gathered

4.2 Explain the purpose of data protection legislation

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