Entrepreneurship & Business Innovation Module code: FBUS4001 Assignment title: Innovating Business/Health: From Problem to Pitch: Part One Assignment format: Presentation Word/time limit: 1200 words
Assessment Brief
Module title:
Entrepreneurship & Business Innovation
Module code: FBUS4001
Assignment title: Innovating Business/Health: From Problem to
Pitch: Part One
Assignment format: Presentation
Word/time limit: 1200 words
File type .docx
Percentage of final grade This assignment is worth 40% of your final grade for this module.
Submission deadline See module iLearn page for date of submission
Grade release You will normally receive your provisional grade and feedback within 20 working days of the submission deadline
Useful terms:
Learning outcomes (LOs) The skills and knowledge that you should be able to show in your work.
Rubric A set of rules or guidelines used to grade or assess work.
Task summary:
Assessment Type Timing/
Word
Count Weighting % Fine Grade/ Pass Fail Learning outcomes Assessed
Group or
Individual Pitch
Presentation Maximum 8
mins for
individual and 15 mins for group – no more than 3 students 40 Fine Grade LO 3-4
Individual
Business
Concept Report 1800 words 60 Fine Grade L0 1,2,3,5
Assignment instructions:
PART ONE: Group or Individual Pitch Presentation (40%):
Format:
• 8 minutes (individual) or up to 15 minutes (group of 3 maximum)
• Delivered live or as a recorded presentation
• Supported by slides or a visual aid (e.g. infographic, prototype mock-up, or short video demo) Task:
Pitch a new idea, initiative, or innovation that addresses a health/business-related problem.
Your pitch should include:
1. The problem you are solving and why it matters.
2. The target users or beneficiaries (patients, staff, community, etc.).
3. Your innovative solution and its unique value proposition.
4. A brief overview of your business model (e.g., using the Business Model Canvas).
5. Key points on implementation or scaling.
6. A call to action — what you need to make this idea happen (funding, partners, etc.). Creative Element (optional but encouraged):
Use storytelling, visuals, or a prototype demo to engage your audience.
Please note: don’t forget to reference your work throughout using Arden Harvard Referencing
Further Support available
In addition to your weekly in person lecturers and online iLearn resources you also have access to the following support:
• Book a 1-2-1 with an academic tutor here or email
• Access Arden Futures and the Careers team here or email careers@arden.ac.uk
• Book at one to one with the Academic skills team here or email studyskills@arden.ac.uk
Learning outcomes (LO)
By completing this assessment, you will have shown and be assessed on all five of the learning outcomes:
1. Identify business, community or organisational improvement opportunities through adoption of an entrepreneurial and intrapreneurial mindsets
2. Use basic business tools (e.g. Business Model Canvas) to structure and communicate an idea
3. Demonstrate the skills and knowledge required to develop an independent short business concept or project plan
4. Understand how to showcase an idea, initiative or innovation using effective presentation skills
5. Explain how an entrepreneurial mindset can be applied to a range of organisational issues
You will be graded based on how well you meet these learning outcomes. Your marker will use a rubric to grade your work, and you can click here to access the marking rubric for this assignment.
Guidelines and policies
You can find links to more useful information about the assignment and university policies below.
Word/time limit policy Click here to view the Arden University word count/time limit policy
Referencing guidelines
Please follow the referencing guidelines that are appropriate for your degree programme. If you are unsure which you should be using, please contact your module team. Click here for APA referencing guidelines
Click here for Harvard referencing guidelines
Click here for OSCOLA referencing guidelines
Academic integrity and misconduct policy Click here to view Arden University’s policy on academic integrity and misconduct
Statement on use of artificial intelligence on assessment Click here to view Arden University’s statement on the use of artificial intelligence on assessment
Support information Click here to view guidance on how to apply
for short-term extensions
Click here to view guidance on how to apply for extenuating circumstances
Please click here for link to academic skills team support